Licensing at WKU

Western Kentucky University created its trademark management and licensing program to establish a foundation for promoting and protecting the use of its trademarks. Over the years, the traditions and spirit shared by the WKU family have increased the demand for association with and products that feature the University's trademarks. The University has contracted with The Collegiate Licensing Company (CLC) to enhance the University's efforts in this area.

What is a Trademark?

A trademark (or mark) is any logo, symbol, nickname, letter(s), word, slogan, or derivative that can be associated with an organization, company, manufacturer, or institution and can be distinguished from those of other entities or competitors.

Who Needs a License?

Licenses must be obtained for the use of any WKU trademark, image, or photograph used on any product sold to the general public or to campus departments and organizations. In addition, promotional licenses must be obtained by companies or organizations wanting to associate with the University through any use of its trademarks.

What Types of Licenses Are Available?

We work with The Collegiate Licensing Company (CLC) to protect, manage and develop the WKU and WKU Athletics brand. The following licenses are available through CLC.

Internal Campus Supplier - The Internal Campus Supplier (ICS) Agreement allows a company to produce merchandise bearing WKU trademarks for university departments and related entities for internal consumption only. This license type is the most expeditious and least costly to pursue but there are strict limitations on distribution.

Local License - The Local License is for companies in the immediate in-state marketplace that do not plan distribution of their products. Local Licensees are permitted to sell product to WKU, retailers, and directly to consumers. This license type is the next easiest type to pursue, but the costs are higher than an ICS license and geographic restrictions do exist.

Standard License - The Standard License is intended for companies that are capable of extensive production and retail distribution of their product(s) and/or are introducing a unique and commercially viable product to the collegiate market. This is the most challenging and expensive type of license to pursue.

Logos on Demand


Searching for a vendor that is licensed to produce a specific product using the WKU name or logos? You can use the "Licensee Search" on the CLC website. 

CLC Licensees Search

WKU Licensees Listing Get Acrobat Reader

WKU Licensees By Product Category Get Acrobat Reader

For More Information on WKU's licensing program, contact Associate AD Craig Biggs at or (270) 745-5279.