Oct. 16, 2002
BOWLING GREEN, Ky. - The Big Red Radio Network, broadcast home of Western Kentucky University athletics, announced its lineup for the 2002-03 basketball season Wednesday.
Hilltopper games can be heard locally on the new Star 100.7 (WKLX-FM), with Lady Topper contests broadcast on Oldies 105.3 (WOVO-FM). Western football will remain on 103.7 The Point (WPTQ-FM), giving each sport a 25,000-watt station as its home.
"For several weeks we have been in the process of freshening up the image of WKLX," said Derron Steenbergen, executive producer of the network. "This has been one of our most successful stations, and our partnership with Hilltopper athletics has been an important part of that success. I am excited about the new Star 100.7 and pleased to announce WKLX-FM as the flagship station for Western Kentucky Hilltopper basketball.
"Commonwealth Broadcasting has the unique ability to offer the Western athletic programs multiple stations in the Bowling Green market. This provides the Big Red Radio Network the luxury of offering each program its own 25,000-watt radio station, which allows us to have the flexibility to avoid any conflicts that might prohibit a particular team from getting on the air or being joined in progress. Each of these stations is also a very good demographic fit with each program. We continue to be committed to providing Western with the best radio network in the state."
And, the BRRN added WANY (106.3-FM/1390-AM) in Albany to the fold. Already the second largest network in the Commonwealth, the Big Red Radio Network now consists of 18 stations. In addition to the New Star 100.7 and WANY, the network includes: WBRT-AM 1320 in Bardstown; WTCO-AM 1450 in Campbellsville; WKYA-FM 105.5 in Central City; WIEL-AM 1400 in Elizabethtown; WEKT-AM 1070 in Elkton; WKXF-AM 1600 in Eminence/Shelbyville; WCDS-AM 1440 in Glasgow; WSON-AM 860 in Henderson; WKHG-FM 104.9 in Leitchfield; WAVG-AM 1450 in Louisville; WTTL-AM 1310 in Madisonville; WLBQ-AM (1570) in Morgantown; WLME-FM 102.9 in Owensboro; WPKY-AM 1580 in Princeton; and WSFC-AM 1240 in Somerset.
"The additions of the Albany stations have tremendously improved the overall footprint of the network," said Steenbergen. "The focus of The Big Red Radio Network during our first two years has been central and western Kentucky, as well as a focus on the I-65 corridor. WSFC in Somerset has been a key affiliate to the east and the WANY AM/FM combo only strengthens our ability to deliver the excitement of Western football and basketball to Hilltopper fans across the commonwealth."
Steenbergen also said that the network is still looking to add stations in the near future, and expects to be able to make additional announcements soon.
Both teams will make their 2002-03 debuts with exhibition games on Saturday, Nov. 9, in a renovated E.A. Diddle Arena. The Lady Toppers will face the Houston Jaguars at 4 p.m. (CDT), prior to the Hilltoppers' 7:30 p.m. tip with the Harlem Globetrotters.