Zack McKay Hired as Director of Marketing at WKU

BOWLING GREEN, Ky. — WKU has hired Zack McKay, a five-year veteran of intercollegiate athletics, as its Director of Athletic Marketing, the university announced Monday.

McKay will be taking on a major role in the department's efforts to brand WKU Athletics in the Bowling Green community and promote the student-athletes and coaches and their events. He will be responsible for coordinating advertising, radio and television spots and ticket campaigns and oversee the fulfillment of gameday promotions, as well as take on numerous other departmental efforts. McKay will also assist Lindsay Boyden, Assistant Athletic Director for Marketing, in directing the creative vision of the department.

“I am very excited to bring Zack McKay on board as our Director of Marketing," Boyden said. "Zack brings a wealth of experience to the table, and his organizational skills and creative thinking will make him a great addition to our team. I look forward to working with Zack and seeing the new heights that he will take our marketing efforts. His background in intercollegiate athletics will be a great benefit to our entire department.”

McKay comes to WKU after spending the previous four years as the Director of Marketing with Nelligan Sports Marketing at IPFW University. In his role with Mastodon Athletics, McKay coordinated all marketing and promotional efforts for men's and women's basketball and men's and women's volleyball. He also managed television and radio media rights and created and executed the Junior Mastodon Kids Club and the IPFW Student Stampede.

Prior to arriving in Fort Wayne, McKay worked for the Indianapolis Indians, a Triple-A minor league baseball team, and the Indiana Pacers, and his start in intercollegiate athletics came as marketing assistant at the University of Louisville, where he earned his bachelor's degree in Sport Administration in 2007.

McKay is a native of Lebanon, Ky.