BOWLING GREEN, Ky. -- WKU, IMG, which operates the nation's largest independent college sports radio network, and TuneIn, the world's largest audio network, today announced a groundbreaking broadcast partnership in which TuneIn will carry every play-by-play broadcast and additional content from WKU Athletics beginning with tomorrow's football season opener.
This partnership further bolsters the distribution of IMG radio content to WKU fans and brings new college games to the ears of TuneIn's more than 50 million monthly active users worldwide.
WKU will have its own branded 24/7 channel on TuneIn, giving fans international access to team specific live play-by-play, pre-game and post-game shows, live weekly coaches shows and in-season game replays. Fans can search "Hilltopper IMG Sports Network" or "WKU" on TuneIn to find the 24/7 team channel.
"The innovative partnership with TuneIn to bring our broadcasts to WKU fans around the world for free is yet another way we have enhanced the fan experience as we move into Conference USA," WKU Director of Athletics Todd Stewart said. "Hilltopper Nation truly spans the globe, and now fans can access our games from virtually anywhere. Our fan experience has been revolutionized this year, and if you are coming to our venues or following along at home you will feel like a part of the team."
"A large percentage of the college fan base lives outside the markets of their favorite school. For each of these teams and their fans, TuneIn is essentially a flagship station covering the entire planet," said Rick Barakat, vice president of sales strategy and operations for IMG College. "This partnership is great for fans, alumni, and our school partners. It's a huge advancement in distributing IMG audio content, and a strong complement to the existing streaming platforms of each school. We are thrilled to add this service to our existing portfolio."
IMG operates the nation's largest independent college sports radio network, producing and distributing 35,000 hours of college sports programming each year. TuneIn provides IMG with an entirely new international digital network and will increase total reach and access to IMG programming via their free, mobile distribution channels.
TuneIn has the most comprehensive free college football coverage in the industry with hundreds of live games from every major conference, including the ACC, Big Ten, Big 12, Pac-12, SEC, AAC, Conference USA, MAC and WAC. In addition to the 60+ IMG College schools, TuneIn will carry full coverage of USC, Colorado, Oregon State and Stanford and more fan favorites. Fans can simply search "college football" on the free TuneIn Radio app or visit TuneIn.com/collegefootball for a complete list of teams. TuneIn is available on more than 200 platforms, including smartphones, tablets, vehicles and gaming consoles.
For more information on WKU Athletics, visit WKUSports.com or follow the athletic department via social media @WKUSports on Twitter and on Facebook at facebook.com/WKUAthletics.
About IMG IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG's businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world's leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion.
About TuneIn TuneIn is the most popular way to listen to real radio from around the world. With over 50 million monthly active users, TuneIn lets people listen to the world's sports, news, talk, and music from wherever they are. TuneIn has over 100,000 radio stations and more than four million on-demand programs streaming from every continent, and is available across 200+ connected devices. TuneIn has venture funding from IVP, Sequoia Capital, Google Ventures, General Catalyst Partners, and Jafco Ventures, and is headquartered in Palo Alto, California.