Big Red Radio Network Extends Agreement With Western Kentucky

Bowling Green, Ky. — The Big Red Radio Network (BRRN), broadcast home of Western Kentucky University athletics, announced Wednesday that it has agreed to extend its contract with the school, a move that could keep the school on Commonwealth Broadcasting’s airwaves for the next 12 years.

The original agreement between the two parties signed in May 2000 was a four-year contract with a mutual option for six more years. Now, the Hilltoppers and Lady Toppers will air on the BRRN through the 2006-07 season, and both parties have the ability to extend the arrangement through 2015.

“The Department of Athletics at Western Kentucky University, under Dr. Wood Selig’s direction, continues to deliver programs that compete at the highest level. Commonwealth Broadcasting’s goal is to continue to deliver a radio network that parallels that quality,” said Derron Steenbergen, Regional Manager of Commonwealth Broadcasting Corporation and Executive Producer of the Big Red Radio Network. “From the network’s inception in 2000, we have enjoyed great success in expanding the overall footprint of WKU Athletics, however, there is still work to be done. By solidifying our partnership, we can focus on the task at hand well into the next decade.”

The BRRN is the second-largest collegiate network in the Commonwealth of Kentucky with 18 affiliates. In Bowling Green, the football team can be heard on 103.7 The Point (WPTQ), men’s basketball airs on The New Star 100.7 (WKLX) and women’s basketball is carried on Oldies 105.3 (WOVO). Other network affiliates include: WANY 106.3 FM/1390 AM in Albany; WBRT-AM 1320 in Bardstown; WTCO-AM 1450 in Campbellsville; WKYA-FM 105.5 in Central City; WIEL-AM 1400 in Elizabethtown; WEKT-AM 1070 in Elkton; WTSZ-AM 1600 in Eminence/Shelbyville; WCDS-AM 1440 in Glasgow; WSON-AM 860 in Henderson; WKHG-FM 104.9 in Leitchfield; WAVG-AM 1450 in Louisville; WTTL-AM 1310 in Madisonville; WLME-FM 102.9 in Owensboro; WPKY-AM 1580 in Princeton; and WSFC-AM 1240 in Somerset.

“Our partnership with Commonwealth Broadcasting Corporation has exceeded our expectations in every dimension,” Selig, Western’s Director of Athletics, said. “The quality of each Hilltopper broadcast is second to none, the coverage and exposure throughout the Commonwealth is exceptional with almost 20 affiliates regularly carrying Hilltopper programming, and corporate sponsorship of the network is at an all-time high.

“When we created this partnership three years ago, these types of results were our intention. Western’s radio presence has certainly never been as comprehensive and cutting edge as it is today. We are dealing with an outstanding group of professionals within CBC, led by President Steve Newberry. As such, we want to continue this relationship well into the future and secure our commitment to each other for many years to come.”

The network begins its fourth season covering WKU Athletics Thursday with its broadcast of the Hilltoppers’ 2003 football debut against Union (Ky.) at L.T. Smith Stadium/Jimmy Feix Field. The pregame show with Mike Legg, the “Voice of the Hilltoppers,” and new color analyst (and WKU Athletic Hall of Fame member) Leo Peckenpaugh begins at 6 p.m. (CDT), one hour prior to kickoff.

— WKU —