WKU Athletics Mission Statement and Core Values

WKU Athletics Mission Statement

The mission of the Western Kentucky University Department of Intercollegiate Athletics is to support the university vision by providing a comprehensive, high quality education for student-athletes and to serve the university community, alumni, and friends through success and distinction within an environment of uncompromising integrity.  The WKU Athletic Department seeks to be a source of pride for the citizens of the Commonwealth of Kentucky and to be recognized as a nationally prominent program by consistently winning Conference USA championships and by achieving frequent success in NCAA post-season competitions.   It is also imperative that we compete with dignity, honor and respect in upholding and advancing WKU's rich history and tradition.

We must operate in a manner that embraces the guidelines and principles established by the NCAA and Conference USA, which promote the principles of sportsmanship and ethical conduct.  Fair and equitable opportunities will be a priority and will be provided for student-athletes and staff to participate in intercollegiate athletics at the Division I level regardless of gender and ethnicity.  Our ultimate purpose is to provide a world class academic and athletic experience for our student-athletes which will result in the vital personal development necessary for long term success.  

WKU Athletics Core Values

•    ACADEMIC EXCELLENCE
•    STUDENT-ATHLETE WELFARE
•    INTEGRITY
•    SOCIAL RESPONSIBILITY
•    UNIVERSITY INTEGRATION
•    COMMUNITY ENGAGEMENT
•    COMPETITIVENESS