Aug. 21, 2000
Bowling Green, Ky. - The Big Red Radio Network is pleased to announce the addition of two new affiliates covering Western Kentucky University sports.
WSFC-AM 1240 in Somerset and WKHG-FM 104.9 in Leitchfield will join the growing network for the upcoming season.
WSFC-AM 1240 is owned and operated by First Radio, a long-time leader in broadcasting in the Somerset region. Nolan Kenner is the principal owner, and WKU graduate Mike Tarter is the station's general manager.
WKGH-FM 104.9 will also join the network, broadcasting WKU sports for the first time, as a partial affiliate. Prior scheduling conflicts prevented the station from being able to clear the full schedule. However, the station will broadcast a significant number of games from the Big Red Radio network. WKHG-FM is owned by Heritage Media of Kentucky. The managing partner of Heritage is Mark Buckles.
Commonwealth Broadcasting has also announced the plans to change the flagship station to 100.7 WKLX from 103.7 (WPTQ).
In making the announcement, CBC President Steve Newberry stated, "We are extremely pleased with the growth of the Big Red Network and the addition of our new affiliates. As we surveyed the geographical areas being served by our line-up of affiliates, we felt the network line-up would be complimented by this move. Both WPTQ and WKLX offer large regional signals, however their transmitting towers are located several miles from one another, giving each a unique coverage area. Our goal is to reach as many Kentuckians as we possibly can. The 103.7 WPTQ coverage area has overlapping coverage with several of our other affiliates to the east, while WKLX's signal will provide great coverage to those residents west of Bowling Green, particularly along the Natcher Parkway corridor."
The Big Red Radio Network, already the second largest college sports network in Kentucky, now features the two new affiliates plus the following stations for Hilltopper football and men's basketball: WTCO-AM in Campbellsville, WIEL-AM in Elizabethtown, WCDS-AM in Glasgow, WTTL-AM in Madisonville, WKXF-AM in Eminence/Shelbyville, WJIE-AM in Louisville and WPKY-AM in Princeton.