B.J. Burton joined the WKU athletic department in July of 2006. A Bowling Green native, Burton was a member of the Western Kentucky University tennis team from 1984-87 and earned a degree in recreation and park administration.
Burton’s responsibilities on the Hill include increasing season, single game and group ticket sales; increasing student attendance at WKU athletic events; overseeing the school’s licensing agreements, and developing new corporate partners and stewarding existing corporate relationships.
After serving as Director of Special Projects and Assistant to the Athletic Director at VCU, he was named Assistant Athletic Director of Marketing and Promotions in 1995. Burton was promoted to Associate Athletic Director in 2000.
In his role with the Rams, Burton oversaw a staff of six that was responsible for marketing all 16 VCU sports. He was in charge of the design and sale of both corporate sponsorship and group sales packages, overseeing all television, print and radio advertising, and was part of the event management group for men’s basketball, baseball and men’s and women’s soccer. Burton also managed the VCU/Charles Barkley Celebrity Golf Tournament — which raised $30,000 annually for 11 years — marketed outside events at the school’s Stuart C. Siegel Center and oversaw the Rams’ pep band, cheerleaders and dance team.
Burton helped negotiate a 10-year agreement with Alltel Communications for the naming rights of VCU’s new basketball arena that opened in 1999, which generated $2.4 million in revenue, and worked with Pepsi Cola on an 11-year contract extension that will grossed over $1.1 million for the school’s athletic department. Over his final seven years at VCU, the school’s sponsorship revenue increased by more than $450,000.
In addition to serving as tournament director of seven NCAA Championship events,, Burton has also been a member of the NCAA Division I men’s tennis committee for three years.
A four-year letterwinner for the Hilltoppers, Burton won more than 40 singles and 30 doubles matches during his WKU career. His efforts helped the Toppers win 39 matches during his career, which included posting a 10-5 mark his senior campaign.
Burton, 45, is a 1983 graduate of Russellville High School. His father, Don, coached at Warren Central High school for three years before moving to Russellville High.