WKU, Russell Athletic Mutually Agree to Discontinue On-Field Sponsorship

April 24, 2017

BOWLING GREEN, Ky. — Russell Athletic and Western Kentucky University have mutually agreed to discontinue their exclusive On-Field Sponsorship agreement as of June 30, 2017. Russell Athletic will continue to partner with Western Kentucky University as an apparel licensee.

“We have enjoyed a terrific partnership with Russell Athletic over the last 10 years,” said Director of Athletics Todd Stewart. “Our athletics programs have experienced significant growth during this time, and we are deeply appreciative to Fruit of the Loom and Russell Athletic for their vital role. We look forward to continuing to work with them in growing our licensed apparel business.”

Details on WKU’s future apparel partner will be announced at a later date.