Licensing and Logos

Current Logo Sheet

Western Kentucky University has partnered with The Collegiate Licensing Company (CLC) ( to serve as its exclusive trademark licensing representative. This allows WKU to protect the name and marks of the University, while enhancing the institution's image. This is ensured through the approval of the use of the marks on high quality, tasteful merchandise.

The Collegiate Licensing Company (CLC) is the licensing representative for WKU. As WKU's representative, CLC is responsible for administering the licensing program; including processing applications, collecting royalties and enforcing proper usage. If you are interested in obtaining a license to produce WKU merchandise, contact CLC to obtain an application.

Western Kentucky University currently charges an 10% royalty rate on the sale of licensed commercial products bearing its name and logos. All manufacturers of products bearing any of the University marks must have a license before offering those goods for sale. Companies interested in becoming a Licensee of WKU must submit an application to the Collegiate Licensing Company. 

To apply for a license, please contact:
Collegiate Licensing Company
290 Interstate North Circle, Suite 200
Atlanta, GA 30339

For additional information, please contact
Craig Biggs
WKU Athletics
E.A. Diddle Arena, Room 1142
1605 Avenue of Champions
Bowling Green, Kentucky 42101
(270) 745-5279